Case Study: Good Decisions Require Good Information

Submitted by BDTI on Mon, 10/10/2016 - 22:00

The world of high tech abounds with cautionary tales of decisions based on inadequate information. With 20/20 hindsight, it's easy to see where wrong decisions were made, but when you're in the thick of it, you often fail to see the forest for the trees. Careful technology decision-makers have long relied on BDTI to provide them with the key insights they need to make tough decisions. In addition to benchmarks and in-depth technical analysis, BDTI has been tracking and analyzing business, market, and technology trends in the embedded space for over 15 years. BDTI's unique combination of hands-on technical expertise and big-picture perspective puts BDTI in an ideal position to provide the informed outlook and independent opinion necessary for clear-eyed decision-making.

For example, a global semiconductor company engaged BDTI to help it understand how to take advantage of its position to capture a larger portion of the exploding market for vision-based applications. BDTI prepared an overview of market requirements and opportunities, highlighting key areas for growth and the factors driving it. BDTI then mapped the capabilities and strengths of the client onto the growth drivers. BDTI augmented the analysis with a comparative profile of leading competitors. The analysis indicated in which markets the client was best positioned to compete, and where the client needed to invest to win.

In another case, a leading venture capital firm needed to assess the commercial viability of a very complex new product under development. The potential investors were attracted by the market potential and leading-edge technology, but they didn't have the technical chops to evaluate the product. For this, they turned to BDTI. BDTI carefully examined what was under the hood, assessing whether the developers would be able to deliver the promised features and functionality. BDTI's detailed observations enabled the investor to make a well-informed investment decision.

In these engagements, BDTI's technical expertise and understanding of market requirements enabled its clients to make important decisions with confidence, improving market position and balancing risk and return. Take advantage of BDTI's knowledge of embedded technology and thorough understanding of the competitive landscape. Contact Jeremy Giddings at +1 (925) 954 1411 or

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