Case Studies

Case Study: Chip Vendors, Walk a Mile in Your Customers’ Shoes

January 22, 2012 |

Let’s face it: Applications are getting more complicated. Chips are getting more complicated. And engineering teams are generally getting smaller, not larger. As a result, it’s incumbent on chip vendors to provide robust, easy-to-use development kits. Design

December 19, 2011 |

Posted in Benchmarks, Case Studies

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As embedded processors and applications become increasingly complex, good benchmarks are more important than ever. System designers need good benchmarks to judge whether a processor will meet the needs of their applications, and to make accurate comparisons among processors.

November 17, 2011 |

Posted in Case Studies

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Semiconductor memory is increasing in capacity and becoming more cost-effective all the time. Yet, plenty of deeply embedded applications still exist for which every spare byte of RAM or flash memory is a precious commodity, especially those leveraging on-SoC storage versus discrete components.

October 17, 2011 |

Posted in Case Studies

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Today's SoCs typically include a variety of specialized co-processors and accelerators. In some cases, the chip supplier provides its customers with the ability to program these specialized engines. In other cases, the chip company does all of the programming, and provides API-level

September 13, 2011 |

Posted in Case Studies

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Remember that childhood game where you try to decide which famous person—or which book, or whatever—you’d like to have with you, if you were to be stranded on a desert island? Well, choosing a processor is kind of like that. Except, with a processor, it’s not

August 22, 2011 |

Posted in Case Studies

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To paraphrase business guru Peter Drucker, "If you can't measure it, you can't design it." In the world of embedding processing, processor developers and users alike rely on benchmarks to measure and assess the capabilities of embedded processors on their target

July 27, 2011 |

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A decade ago, ARM processors were mainly found in cell phones, disk drives, and few other specialized applications. These days, they seem to be everywhere, from microcontrollers to tablet PCs. During this same time period, digital signal processing (DSP) tasks—such as

May 18, 2011 |

Posted in Case Studies

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These days, few system design teams can afford the expense and time of developing a custom chip tailored to their specific needs. Therefore, most system designers are forced to rely on off-the-shelf chips that are a less-than-perfect fit for their needs. And even teams that are able

March 30, 2011 |

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While processors tend to grab the headlines, algorithms are the real essence of digital signal processing. Algorithms are what enable the incredible innovations we see in fields ranging from medical imaging to wireless communications to computer vision. And, algorithms are becoming

February 26, 2011 |

Posted in Case Studies

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Your company just developed the most powerful chip ever. Your job: to get customers interested in using it in their system designs. Challenging? You bet. As fantastic as its capabilities may be, your little slab of black plastic looks pretty much just like those of your

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