Product Crucible—Product Design & Review Service

Have an idea for entering a new market or leveraging a new technology? BDTI can help you solidify your plans by working with you on product definition or identifying "good fit" markets.

BDTI’s Product Crucible helps companies define new products or find new markets for existing technology, answering questions such as:

What features do we need in a chip for video surveillance?

We have a processor we developed for imaging. Could we sell it into the television market?

BDTI leverages:

  • Knowledge and analysis of application requirements
  • Hands-on experience with existing products
  • Insight into competitive dynamics

To help you create a winning product plan.


BDTI’s Product Crucible also helps companies test and strengthen their products and product plans, answering questions such as:

Is our new FPGA a complete product? Is it competitive?

How does our development kit stack up on out-of-the-box and ease-of-use? What will it take to make it best-in-class?


To go to market with the strongest possible product, companies need to:

  • Reduce risk  Does the product fit the target market?
  • Question the value of the product  If it's good, how do we make it better?
  • Assess the competition
  • Devise clear, strong plans for strategy, go-to-market, and execution

BDTI helps companies bring products to market that are strong, clearly positioned, and competitively sound.

To find out more about BDTI's Product Crucible and how it can help your company, contact us by telephone at +1 925 954 1411 or via the web.