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Consulting Services
Berkeley Design Technology, Inc. (BDTI) provides analysis and advice that help companies develop, market, and use signal processing technology. The company serves marketers, engineers, executives, and investors with guidance and resources for critical decisions. BDTI's technical expertise, coupled with its industry knowledge and perspective, enables it to help clients make confident choices and reduce risk.
Learn about BDTI's consulting services for:
For Marketers
BDTI's wide breadth of industry knowledge and business savvy helps companies understand their competition and develop effective marketing strategies. In addition, BDTI's independence and reputation for unbiased analysis makes it a unique resource for credible performance data. Services for marketing professionals include:
- Creating credible, independently verified performance claims. One of the toughest challenges faced by marketing professionals lies in convincing prospective customers of the merits of a new product. BDTI's reputation for accurate, unbiased analysis can be leveraged to increase credibility by using BDTI's independent performance evaluation results in marketing materials and customer presentations.
- Creating compelling white papers and technical reports. BDTI has extensive experience in clearly communicating complex technical information and ideas. BDTI's technical reports and white papers are well known for their clarity, insight, and rigor. BDTI also creates custom reports and white papers for its customers, who can in turn distribute them to their customers and prospects as part of a credible, informative marketing program.
- Advice on positioning, strategy, and marketing messages. BDTI's “Sounding Board” service helps companies craft clear, credible, and compelling marketing messages. BDTI also provides recommendations on product positioning and competitive strategy.
For Engineers
BDTI is a trusted partner in the analysis and evaluation of technology, and in product planning and technology strategy. Processor, FPGA, tool, software, and system developers use BDTI's consulting services—along with its benchmarks and published reports—to evaluate and refine current and future products, to guide technology selection, and to hone their strategies.
- Evaluation of designs in progress. BDTI evaluates products under development, including processors, FPGAs, systems, software, algorithms, and tools. BDTI provides an independent, insightful assessment of performance, capabilities, competitiveness, and risk. Find out how your product stacks up before it's too late to change the design.
In addition to in-depth analyses, BDTI also offers the “Sounding Board” service, in which BDTI provides a quick, high-level review of your product plans.
- Advice on technology selection. If you need to choose a technology—whether it's a processor, FPGA, software component, or algorithm—BDTI can supply the analysis and insight you need to make a confident choice. Use BDTI's expert knowledge to help you determine which technology will provide the best match for your performance, cost, power, and time-to-market constraints, while minimizing risk.
Over the past decade, BDTI has analyzed a wide range of signal processing technologies, gaining in-depth knowledge of the advantages and disadvantages of each. BDTI also has a unique perspective on industry and technology trends.
- Software development services. BDTI has extensive experience in defining, writing, and optimizing signal processing software. BDTI can perform all phases of software development, on projects ranging from function libraries to algorithms to complete applications.
- Managing off-shore software development projects. BDTI's expertise in signal processing software can also be deployed to manage off-shore software development projects. In this manner, BDTI helps companies realize the cost savings of off-shore development partners while ensuring that the resulting software meets demanding quality standards. BDTI can define requirements, write specifications, manage the project, and perform quality testing on the deliverables.
For Executives
BDTI serves management as a trusted advisor. Executive decision-makers rely on BDTI's insights and independent perspective to weigh options, reduce risk, and make confident decisions in a complex environment. Services for executives include:
- Evaluation of designs in progress. BDTI evaluates products under development, including processors, FPGAs, systems, software, algorithms, and tools. BDTI provides independent, insightful assessments of performance, capabilities, competitiveness, and risk. Find out how your product stacks up before it's too late to change the design.
In addition to in-depth analyses, BDTI also offers the “Sounding Board” service, in which BDTI provides a quick, high-level review of product designs and roadmaps.
- Analysis of existing products. BDTI provides insightful, expert analysis of your existing products. BDTI can perform both quantitative (benchmark -based) and qualitative analyses, helping you understand your product's key strengths and weaknesses. Knowing exactly how your product stacks up will help prevent you from being caught off-guard by your competitors, and help you define changes that should be made in future product generations.
- Software development services. BDTI has extensive experience in defining, writing, and optimizing signal processing software. BDTI can perform all phases of software development, on projects ranging from function libraries to algorithms to complete applications.
- Managing off-shore software development projects. BDTI's expertise in signal processing software can also be deployed to manage off-shore software development projects. In this manner, BDTI helps companies realize the cost savings of off-shore development partners while ensuring that the resulting software meets demanding quality standards. BDTI can define requirements, write specifications, manage the project, and perform quality testing on the deliverables.
For Investors
BDTI delivers insightful assessments of technologies, products, and companies. Venture investors and prospective acquirers look to BDTI for help in evaluating technical and business strengths, weaknesses, opportunities, and risks.
Confidentiality Assured
BDTI has been helping companies make critical business and technical decisions involving digital signal processing technology since 1991. All advisory projects are conducted in confidence.
Sample Projects
- For a designer of a next-generation medical appliance, BDTI identified a range of processor options to meet the performance requirements of the company's proprietary algorithms while maintaining extremely low power consumption.
- For a developer of licensable microcontroller cores, BDTI evaluated a proposed set of DSP instruction-set extensions, performing a detailed design review and making recommendations for architecture changes.
- For processor vendors and tool providers, BDTI has delivered analyses of digital signal processing software, hardware, and system development tools, ranging from very focused—for example, examining a new debugger user interface—to comprehensive—for example, recommending a methodology and tools for software development targeting a complex, high-performance multiprocessor chip.
- For an investment fund manager, BDTI provided an assessment of the technology, competitive position, and capabilities of a fabless semiconductor start-up. BDTI provided independent validation, allowing the investor to proceed with confidence.
- For a large semiconductor vendor, BDTI reviewed marketing materials introducing a new architecture and made recommendations for clarifying the product's position within the vendor's product line. BDTI identified several key product advantages that were missing from the pitch.
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