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NVIDIA and Qualcomm ARM Up Against Competitors

October 18, 2011 |

NVIDIA and Qualcomm, two leading ARM licensees and SoC implementers for high volume consumer electronics systems, are now sampling their latest-generation mobile application processors. Both companies recently published documentation describing the unique design techniques and features of their

October 17, 2011 |

Posted in Opinion

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In a recent consulting assignment, my colleagues and I at BDTI evaluated a semiconductor manufacturer's new-product introduction presentation and provided recommendations for improving it. One of our key recommendations was to include data supporting major claims regarding the new

October 17, 2011 |

Posted in Case Studies

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Today's SoCs typically include a variety of specialized co-processors and accelerators. In some cases, the chip supplier provides its customers with the ability to program these specialized engines. In other cases, the chip company does all of the programming, and provides API-level

September 13, 2011 |

Posted in Case Studies

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Remember that childhood game where you try to decide which famous person—or which book, or whatever—you’d like to have with you, if you were to be stranded on a desert island? Well, choosing a processor is kind of like that. Except, with a processor, it’s not

September 13, 2011 |

Posted in Audio, Low-Power, Processors

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Analog Devices and Texas Instruments both recently unveiled cost-optimized DSPs within one day of each other. Perhaps the seeming near-synchronicity was an innocent fluke. Then again, perhaps one vendor got an inkling of the other's announcement plans and decided that a near-coincident

September 13, 2011 |

Posted in Opinion

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A colleague recently told me that his young child, having been raised on iPhones and iPads, was amazed to find that the screen on his dad’s laptop did not respond to touch. His story reminded me of that wonderful scene in the movie Star Trek IV , where Scotty tries to use a computer by

September 13, 2011 |

Posted in Benchmarks, FPGAs, Tools

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In design situations where optimum performance and/or power consumption is required, implementing digital signal processing functions in dedicated hardware versus software becomes an attractive proposition. A FPGA is a particularly compelling silicon platform for realizing this aspiration,

August 23, 2011 |

Posted in Communication, Processors

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Freescale's re-engagement with historical Power Architecture (previously known as PowerPC) CPU business segments, such as communications, industrial, medical, military, robotics, and surveillance systems, began in earnest at the June 2008 Freescale Technology Forum when the company unveiled

August 23, 2011 |

Posted in Software Development, Tools

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Embedded vision is a clear "poster child" for digital signal processing silicon and software technology, beginning with the algorithms employed in image capture (including exposure, color balance, lens aberration correction, etc) through edge detection and pattern matching, and

August 22, 2011 |

Posted in Opinion

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Last month I wrote about some of the ways in which trade show booths often fail to engage trade show visitors . This month I'd like to turn to a related subject: product demos. Demos can be an extremely powerful tool. They can also be annoying, frustrating distractions. After sitting

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