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Jeff Bier’s Impulse Response―Unleashing Mobile Multimedia Applications, Part 2

February 23, 2012 |

Last month I made the case that multimedia applications are central to the value of smart phones and tablets . I also pointed out that it is difficult for app developers to utilize the multimedia processing power of these devices, which mainly resides in specialized coprocessors. These

February 22, 2012 |

Posted in Communication, Low-Power, Processors

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Technology advances ever onward over time, and in fact its pace has accelerated since Jack Kilby's initial integrated circuit demonstration in 1958. So it is that, while CEVA's DSP core licensees are demonstrating SoCs based on the company's current-generation CEVA-XC323 (see

February 22, 2012 |

Posted in Case Studies

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Your company just developed the most powerful chip ever. Your job: to get customers interested in using it in their system designs. Challenging? You bet. As fantastic as its capabilities may be, your little slab of black plastic looks pretty much just like those of your

February 22, 2012 |

Posted in Communication, Low-Power, Processors

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The dearth of available wireless spectrum throughout the world, notably in the United States, is one of technology's hottest topics. It's driving network management policies such as bandwidth throttling, data usage caps, and blocks of particular ports, protocols and services, any or all

January 22, 2012 |

Posted in Case Studies

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Let’s face it: Applications are getting more complicated. Chips are getting more complicated. And engineering teams are generally getting smaller, not larger. As a result, it’s incumbent on chip vendors to provide robust, easy-to-use development kits. Design

January 22, 2012 |

Posted in Opinion

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Smartphones and tablets are becoming ubiquitous. According to DIGITIMES Research, global smartphone shipments reached 464 million in 2011 . And 63 million tablets were shipped in 2011 , according to IDC. That's over half a billion devices sold in one year, and few

January 19, 2012 |

Posted in Processors, Video

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As last summer's formation of the Embedded Vision Alliance suggests, the transition from computer-based intelligent image processing to more compact, cost-effective and energy-efficient embedded vision products is already well underway. CEVA, a company to date best known for its digital

January 19, 2012 |

Posted in Audio, Processors

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In the digital audio world, the second half of the '90s and a notable portion of the '00s were dominated by the "codec wars." Kicked off by MP3, which emerged in mid-1994 , the battle was soon joined by a host of competitors; industry-standard follow-on AAC,

December 20, 2011 |

Posted in Opinion, Processors

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Last week, Freescale announced that senior vice president Lisa Su would be leaving the company for other opportunities. Shortly thereafter, AMD announced that Su would be joining AMD effective the end of this year as senior vice president and general manager of global business

December 19, 2011 |

Posted in Opinion

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By now, I’m sure you've read that mobile data demand is growing quite rapidly . It's no surprise, really: We're increasingly reliant on our mobile devices—be they laptops, netbooks, tablets, or smartphones. And the things we do with these devices increasingly

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