2011

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Posted in Opinion, Processors
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Last week, Freescale announced that senior vice president Lisa Su would be leaving the company for other opportunities. Shortly thereafter, AMD announced that Su would be joining AMD effective the end of this year as senior vice president and general manager of global business
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Posted in Opinion
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By now, I’m sure you've read that mobile data demand is growing quite rapidly .  It's no surprise, really: We're increasingly reliant on our mobile devices—be they laptops, netbooks, tablets, or smartphones.  And the things we do with these devices increasingly
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As embedded processors and applications become increasingly complex, good benchmarks are more important than ever.  System designers need good benchmarks to judge whether a processor will meet the needs of their applications, and to make accurate comparisons among processors. 
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Posted in Opinion
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I’m frequently amazed by people who can take whatever random material happens to be in good supply and make something useful out of it. Consider this clever gentleman , for example, who made a solar water heater from beer bottles. These days, thanks to continuing advances in chip
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Posted in Case Studies
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Semiconductor memory is increasing in capacity and becoming more cost-effective all the time. Yet, plenty of deeply embedded applications still exist for which every spare byte of RAM or flash memory is a precious commodity, especially those leveraging on-SoC storage versus discrete components.
Back in November 2010 at Electronica in Munich, Germany, Texas Instruments unveiled the TMS320C66x DSP family , then consisting of a quad-core communications SoC (the TMS320C6670 ) along with three pin-compatible conventional DSPs in two-, four- and eight-core variants (the TMS320C6672 ,
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Last month's edition of InsideDSP included the article " NVIDIA and Qualcomm ARM Up Against Competitors ," which discussed (among other things) NVIDIA's upcoming five-core Kal-El (i.e. Tegra 3) SoC. Tegra 3 combines four ARM Cortex-A9 cores built out of conventional 40 nm
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Last month's announcement by Advanced Micro Devices that its "Bulldozer"-based Opteron microprocessors for servers had begun shipping to customers for revenue , followed by last week's release of first public benchmarks for Bulldozer-based AMD FX CPUs , capped off a year-long
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NVIDIA and Qualcomm, two leading ARM licensees and SoC implementers for high volume consumer electronics systems, are now sampling their latest-generation mobile application processors. Both companies recently published documentation describing the unique design techniques and features of their
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Posted in Opinion
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In a recent consulting assignment, my colleagues and I at BDTI evaluated a semiconductor manufacturer's new-product introduction presentation and provided recommendations for improving it.  One of our key recommendations was to include data supporting major claims regarding the new